Writing a business book is not the most obvious strategy for growing a business but it can be the most powerful. A successful book builds reputation and authority and this attracts substantial incremental sales. James Noon, a leading business ghost writer at www.jamesnoon.co.uk explains the strategy…
Do you have the desire to write?
Writing a book is not easy. You need to know your subject inside out and you need very sound writing craft. Above all, writing requires very high discipline – this will test your desire to write!
Do you have a message to get across?
A book becomes a success because it has a simple message at its core. You need to break your message into ten sections and these become the ten chapters of your book. This is your framework.
Do you need to be seen as an expert?
The quickest way to build your name as an expert is to publish a book. So, if you have a business that depends upon authority to make its sales, then a book is a must for your business.
Do you sell high value services?
Business books work best if you sell high value services. Why? First, a book gives greater ‘form’ to an intangible service. Secondly, the investment is best covered by services that have a high ticket price.
Do you see your book as a business builder?
You need to see your book as a good opportunity to build your business so you must have your marketing strategy sorted out. Also, a reputable publisher will need to see a convincing plan.
Do you see licensing as a way forward?
One of the quickest ways of building your business is to licence your know how. It is fraught with relationship hassles but this aside; it’s the best way to grow. Give serious thought to licensing.
Do you have discretion in your business?
Writing a book takes perseverance and commitment. It needs resources – money and time discretion. And, it needs a good business plan because a book has to be judged as an investment.
More about James Noon
James is a talented business ghost writer. In his career he has been a senior business school academic, a corporate MD, an international licensor and a high-level management consultant. You can learn more about James on www.jamesnoon.co.uk . You can also read a fuller version of this article and download more articles on www.jamesnoon.co.uk/library . Send emails to james@jamesnoon.com
? James Noon 2012. All rights reserved.
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